The Problem: The client knew that Birmingham is a hot-bed for NASCAR, but they were not tracking who or how many Birmingham metro residents were actually attending events at the Atlanta Motor Speedway. The Process: Jimmy Bass, one of our Senior Account Executives here at WZZK, sat down with the client on several occasions to discuss the Atlanta Motor Speedway's needs, and well as NASCAR fans' behaviors, in the Birmingham Market. They worked together to develop a plan that went deeper than on-air commercial alone.

The Plan: An on-line questionnaire on www.wzzk.com was composed by the client, with very specific questions which would give them insight on the Birmingham NASCAR fan. On-line registration for a super prize package was also done at the site. Listeners were encouraged to visit the site by Atlanta Motor Speedway's on-air schedule, utilizing WZZK's ability to reach all of Central Alabama.

The Performance: This campaign greatly exceeded the client's expectations. They got a database of over 650 hard-core racing fans in the Birmingham Area. This is allowing them to target these fans with special events and bring them back to the track again and again