Tuesday, November 17, 2009
Trace The New Face Of BC
Got a headache? Trace Adkins can help. He is the new celebrity spokesperson for BC Headache Powder for the next two years. Trace is one of only two country stars to ever represent the company in its 100-year history. The first was Faron Young in the mid-1970s.

Trace will be featured in ads as well as on in-store retail merchandise. His 2010 tour will also be sponsored by BC, as are his 38 stops on the current Shine All Night tour with Martina McBride.

Trace said, "I'm very particular about attaching my name to products or causes, unless it's something I use or believe in. My relationship with BC Headache Powder is personal and runs deep. I still remember when my grandfather gave me my first BC. I even remember the product advertising jingle from the 70's. I am proud to be representing BC, especially on tour in front of thousands of fans."

Trace has a hit on his hands with his latest single, "All I Ask For Anymore." The song is a Top 15 and climbing.

And, lest we forget that Trace has been immortalized in ink as Luke McBain, check out this video tease of the new project... (Warning: Rated PG-13 for language & violence)

Post your comments below...

Trace also has a fun new video out with Blake Shelton...

Blake Shelton with Trace Adkins "Hillbilly Bone"

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